Are you tired of the hustle but want to up your game with social media?

Are you sick of the pressure to produce endless content?

Exhausted by the AI hype and the narcissism?

What if there was a way to do socials differently?

Maybe even enjoy the challenge of doing 30 posts in 30 days?

Daily posts is a training exercises to build up your muscles. It is not that you have to post daily forever. The right frequency for you and your business is something you get to decide.

But the most important point, the absolutely vital point, is that you must develop the power, the muscles, and the strategy, to show up with consistency, reliability, and generosity, over the long term.

The point of showing up on social media is to demonstrate that you can be trusted. And the only effective strategy for building trust is to show up reliably, consistently and generously.

Whether you are growing your practice as a therapist, coach or facilitator, or seeking to get your message across as an author or activist …

Whatever your business, you are in the trust building business.

People need to trust you to take the risk of taking a next step with you.

So if you can’t show up reliably, consistently, generously, then it really isn’t worth the effort at all.

why social media?

Thirty years ago, ‘the media’ meant mass media. Mass media companies held a lot of power: TV, Radio, Newspapers.

Mass media = mass audience = very valuable resource.

You paid for access to an audience, just as you do now. But back then it was only for the few.

There were three choices:

• Pay a lot to advertise.
• Or make the News.
• Or get through the publishing companies gate-keeping and become Content.

Social Media companies have the distribution power now. They offer access to a mass audience AND they offer micro-targeting. A terrifyingly powerful influence tool.

Making the news or being famous are still just as powerful. But now publishing Content is anybody’s game. These days, we know that content is king, and you can monetize attention from your living room.

So today, you can get access with time (investing your time in creating content) and/or money (spending money on sponsored posts to get your content to more people).

But the dream of becoming an influencer probably isn’t your dream. It certainly isn’t mine. And trying to push out an endless stream of quality content, competing with the AI tsunami, is a recipe for burnout.

There is a different way.

Do I really have to???

But you may be thinking …

Do I really have to do social media?? I hate social media. It is all noise and exhaustion and clickbait. Plus isn’t it anyway exploitation – endlessly feeding the attention machine with my labor? Producing content for the benefit of a massive global corporation, like Regina Anaejionu explained?

You definitely do not have to.

You can grow a business, make your difference, and get your message across without using socials. Email and snail mail are still the gold standard for building relationship.

But it might be harder and slower.

Kinda like deciding not to use a car. You can still get where you are going. And maybe your bike is the better choice anyway.

So, no. You don’t have to do socials.

It all depends on who you want to reach and why.

All I can say, if you’re socials hater but want to make your difference… just don’t decide yet.

There is a way to do socials differently.

And that way might just allow you do 30 posts in 30 days without breaking a sweat and perhaps even enjoying it.

doing socials differently (top tip for avoiding social media burnout)

So what is the most important strategy for not burning out, for doing socials without getting frustrated and exhausted?

Remember that it is not about you.

The flow of content is a flow that you can catch a ride on.

When you find your focus.

With the right focus, you and your ideal audience are entangled in a relationship process.

You need each other to make a difference.

You belong together.

In that belonging together, in that entanglement, is a sustainable source of content.

We all know that creativity doesn’t really belong to anyone.

Finding your focus and connecting to the flow allows you to ride the creative flow of generative content, the dialogue between you and the world.

Not a monologue that you have to push out with sheer force of will.

A conversation that draws you out.

A relationship that is so compelling you can’t wait to share your next thing.

Catch a ride on that and you will be able to surf social media without getting burned out.

Catch a ride on the entanglement and you’ll also avoid getting dumped by the tsunami waves of irrelevant noise.

Finding your focus and connecting to your flow is the most important trick to avoid social media burnout.

Because above all, to make your difference, you have to be able to keep up a consistent flow of generous, focused, high quality content.

Finding your flow means finding your focus and connecting to the inexhaustible source of energy which is the entanglement between you and the world.

Finding your flow means knowing who you are for and why.

It means finding your focus.

You’ve got this.

And the world needs you.

Find your Focus

experiential online training to unleash your inner marketer and make your difference while staying close to your deepest self

If you would love to be doing socials differently, the next class I’m offering is a really good place to start.

Find your Focus is a three week intensive burst to kickstart your impact.

You will learn how to:

Find your inexhaustible energy source
Rest into clarity
Drop the fight with overwhelm
Bypass self-doubt and impostor syndrome
Make your impact without pushing

Find your Focus will empower you with an authentic, creative way to unleash your inner marketer, so you can make your difference in the world by staying close to your deepest self.

Register now: Find your Focus, Oct 17, 24, 31, 2025.

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