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Build trust by keeping your promises (why & how to connect to your Tall Tree Nature)
Effective marketing is about building trust That’s the whole game. Really, there is nothing else to it. Whether you are asking someone to scroll your social media post, or click on your website, read your blog, attend a free webinar, donate money, or come to your workshop, you are asking them to take a risk.…
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Do you want to make socials fun again and use them to grow your practice without burning out?
How do you feel about social media? Scrap that, complicated question! How do you feel about using social media to make your impact, grow your practice or get your message across? Recently I’ve gone from yuk to yum, which was a complete and welcome surprise! My top tip for avoiding social media burnout is to…
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Find your focus to find your flow (social media done differently)
Are you tired of the hustle but want to up your game with social media? Are you sick of the pressure to produce endless content? Exhausted by the AI hype and the narcissism? What if there was a way to do socials differently? Maybe even enjoy the challenge of doing 30 posts in 30 days?…
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Do the rules apply to you?
Rules are everywhere. Cross at the crosswalk. Use a full stop to end your sentences. Don’t drive drunk. Don’t steal. Keep your promises, pay your debts. Fill in form 158 A and sign subsection 456 (c) and get it certified by the right authorities and include your documentation and submit it by the deadline and…
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Tricks for finding your focus in chaotic times
Giving up can sometimes be step one Ever wonder if you are built for an emergency? Turns out, we all are. Hardwired for emergencies, that’s us. Our nervous systems are trained for quick response to danger … even if that quick response is to freeze! But we are in a time of overwhelm. And actually…
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Use your story to get your message across (without making the classic mistake)
It feels important to tell your story, right? Claiming who we are and what we stand for is powerful and healing, and not only for ourselves. It is leadership. But how do you avoid the classic mistake almost everyone makes, when trying to ‘get the word out there’? How do you avoid centering yourself? How…
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Why you need to claim the power of story if you want to make a difference
I have to admit, I’ve been story-curious the last few years, but struggling with my resistance. Story-curious and story-resistant. Why resistant? Because stories always have an agenda. And stories can be harmful and oppressive. The stories about race, about gender, about endless growth, about supremacy in all its forms? Not good. So it is vital…
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Do you need to launch? How to use rhythm to make marketing more effective, enjoyable and sustainable
Life has phases. Like night and day. Like the seasons. There is a natural flow of activity and then rest. Every day our circadian rhythm takes us up and down. The hours of the day are not equal! Our attention and creative energy varies. We cannot function at 100%, 24/7, no matter the high dreaming…
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Getting found in the AI tsunami (marketing tricks for 2024)
Marketing tricks for 2024 are the oldest tricks in the book. What’s better? Getting found or getting shared? The gold standard in marketing is people who tell their friends about you. Word of mouth. There is nothing better. Seth Godin, everyone’s favorite marketing thought leader, put it like this in 2009: First, ten. First, find…
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What’s marketing got to do with it?
Marketing is a powerful approach to making a difference. And, believe it or not, marketing is really good for introverts! I never expected to fall in love with marketing … It seems about as far away from my shy self, and my interests in body-based, depth psychological, eco-feminist, political-philosophical Processwork and transformational, sustainable social change,…