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Build trust by keeping your promises (why & how to connect to your Tall Tree Nature)
Effective marketing is about building trust That’s the whole game. Really, there is nothing else to it. Whether you are asking someone to scroll your social media post, or click on your website, read your blog, attend a free webinar, donate money, or come to your workshop, you are asking them to take a risk.…
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Avoid this big marketing mistake (your anti-resentment checklist)
Generosity is the most effective and important attitude for a successful marketing relationship. Give value, give value, give value. It cannot be said clearly enough. There is no more powerful way to build trust and credibility. But how do you avoid burnout? How do you avoid becoming one of those grumpy, resentful business owners complaining…
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Finding your way (two approaches to the journey)
Ever wished you had a map? Or cursed for the lack of a guidebook? Found yourself thinking: Where is the manual? If only I had the instructions! There is a sense in us that there is usually a right way. The best way. And often, someone else has figured it out already. It makes sense…
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Can you be grateful for the future? (commit to your 2026)
It’s that time. This calendar year is coming to a close. 2025. With all of its: Hopes, dreams, realities, regrets. Successes and failures. The highs and the lows. All of it. Precious. Sacred. Your very own unique life. Take the next breath to be with yourself. To appreciate yourself. An intrepid traveller through…
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Gifts from your past self
Have you ever felt grateful to yourself for something you did in the past? Yesterday, last week, five years ago? Gifts from your past self arrive in the present. They are a gift made possible by the oh so everyday and yet mysterious function of time. Time passes. This moment is temporary. Vanishing like sand…
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Do you want to make socials fun again and use them to grow your practice without burning out?
How do you feel about social media? Scrap that, complicated question! How do you feel about using social media to make your impact, grow your practice or get your message across? Recently I’ve gone from yuk to yum, which was a complete and welcome surprise! My top tip for avoiding social media burnout is to…
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Find your focus to find your flow (social media done differently)
Are you tired of the hustle but want to up your game with social media? Are you sick of the pressure to produce endless content? Exhausted by the AI hype and the narcissism? What if there was a way to do socials differently? Maybe even enjoy the challenge of doing 30 posts in 30 days?…
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Why do some posts go viral? (How working with edges can you help you get your message across)
How do you catch people’s attention? All the marketing books will tell you: Post about eliminating pain, gaining pleasure, or about something new, and you will catch people’s attention. But what makes some posts go viral? Posts go viral when people share with their friends. We share things with our friends to strengthen our relationships.…
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Dance with the body you have
Encountering the mystery that you are There was a moment when I knew exactly where I would die. It has the luminous quality of a peak experience. I was sitting on my bed, on a late spring afternoon, in my shared, university student house in Melbourne, Australia. The knowing gripped me and held me until…
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How do you start?
How do you start and how do you focus when there are so many components to everything? So many steps! And each step a project in itself. So many pieces that all have to work together! And each one gets more complex the more you zoom into it. Like a fractal. It doesn’t simplify when…