Ideas, strategies and practices for making your difference, including ideas about marketing done differently, processwork, radically sustainable productivity and regenerative business practice.
A monthly blog by Hellene Gronda.
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Making your promise to the future
I’ve always loved new year resolutions! Weird, I know! Not the kind that you are bound to break with guilt and shame. I’ve always loved the support to create a focus. I love being invited to take a moment of quiet, of imagining and dreaming about what I value. What matters to me. What I…
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3 Fs you need to make a difference
To make a difference you need three f’s, if you’ll allow me. Focus, Follow Through and just a pinch of F*ck this Sh*t. Focus and follow through are pretty uncontentious, I guess. Hard to do, but they make sense. F*ck this Sh*t? Is an essential spice if you want to make an impact. But F*ck…
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Can we be slow right now?
It feels like we don’t have time for slow right now. Modern, postmodern culture is fast. Fast like the internet fast. Fast like electricity fast. Fast like cars and planes and missiles. Like electoral victories and billionaire driven impact. Fossil fuel fast. but fast needs slow Take fossil fuels for example. Millions of years of…
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Climate Hero Your Way
The climate crisis is overwhelming. So terrifying and complex that denial can be the only way to cope. On a practical level, there are so many possible actions to take! So many lists of things to do. How do you choose? And even worse, how can you feel you are making a difference? What if…
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Use your story to get your message across (without making the classic mistake)
It feels important to tell your story, right? Claiming who we are and what we stand for is powerful and healing, and not only for ourselves. It is leadership. But how do you avoid the classic mistake almost everyone makes, when trying to ‘get the word out there’? How do you avoid centering yourself? How…
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Ready to toss out the boss? (think again)
Us humans have been raging against the power for quite a while now. For very good reasons. Those who get power can pretty easily lose the plot. Power goes to our heads. Whether you get it by luck, fate or hard work, power is intended for the good of the group. But when we get…
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Fear of public speaking (and how to get over it)
Everyone has turned to look at you. The room is terrifyingly quiet. You are the speaker. Your sense of space and time has warped so badly that a chasm is opening up between you and the people in the room. Your body is rushing backward and your gut is clenched. All the words you know…
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Why you need to claim the power of story if you want to make a difference
I have to admit, I’ve been story-curious the last few years, but struggling with my resistance. Story-curious and story-resistant. Why resistant? Because stories always have an agenda. And stories can be harmful and oppressive. The stories about race, about gender, about endless growth, about supremacy in all its forms? Not good. So it is vital…
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Do you need to launch? How to use rhythm to make marketing more effective, enjoyable and sustainable
Life has phases. Like night and day. Like the seasons. There is a natural flow of activity and then rest. Every day our circadian rhythm takes us up and down. The hours of the day are not equal! Our attention and creative energy varies. We cannot function at 100%, 24/7, no matter the high dreaming…
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How did you get so big? Lessons in growth and resilience from the forest
800 years young … How did you get so big? I wondered, standing in the rain, awed by an 800 year old being rising up through the mist. The low grrrrr of ocean waves crashing not far away. I sobbed quietly, overwhelmed by joy and awe in the Pacific Northwest coastal forest. This 800 year…
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Getting found in the AI tsunami (marketing tricks for 2024)
Marketing tricks for 2024 are the oldest tricks in the book. What’s better? Getting found or getting shared? The gold standard in marketing is people who tell their friends about you. Word of mouth. There is nothing better. Seth Godin, everyone’s favorite marketing thought leader, put it like this in 2009: First, ten. First, find…
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What’s marketing got to do with it?
Marketing is a powerful approach to making a difference. And, believe it or not, marketing is really good for introverts! I never expected to fall in love with marketing … It seems about as far away from my shy self, and my interests in body-based, depth psychological, eco-feminist, political-philosophical Processwork and transformational, sustainable social change,…
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From Rocks, Us: An Evolutionary Love Story
No one really knows how life started on earth. Right? Some of us have strong beliefs or feelings. Scientists have collected data and built theories and arguments. But there is no doubt about one thing. You and I are made up of the same stuff as rocks. From rocks, us. Touching that mystery can make…
